Founded in 2001, headquartered in Copenhagen with a footprint in all continents, Smartlaunch is the global leader in software management systems for Esports and Gaming Centers. Thousands of companies in more than 130 countries rely on Smartlaunch to run their businesses efficiently and affordably with minimal set-up time and maintenance requirement.

European Office

Company Details

Adcore ApS
Frederiksborggade 15, 2. sal
1360 Copenhagen
TAX ID (VAT): DK 3232 0465

Michael Bodekaer

Michael Bodekaer speaker at TED in 2016, Michael setup one of Copenhagen’s first gaming centers in 2000 and co-founded Smartlaunch in 2001. With several successful cutting edge technology companies under his belt, Michael’s is a sought after speaker of technology and innovation. He is a greatly appreciated member of Smartlaunch’s advisory board.

Vinay Java

Vinay Java, Chief Operating Officer of Smartlaunch, is a veteran of the Esports industry. Vinay setup his first gaming center in India in 2001 and went on to establish Smartlaunch in India and the Middle East. Vinay’s perspective from the Esports Center’s point of view is reflected in Smartlaunch’s emphasis on reducing complexity in all aspects of an Esports Center’s operation.

Edwin Krisnha

Edwin Krisnha, CTO, has been with Smartlaunch for a decade after receiving the baton from Michael Bodekaer himself. Edwin understands the Smartlaunch platform  inside out. He is a passionate, enthusiastic, and dedicated professional with years of experience and a diverse range of skills in software development and project management. Edwin leads development and quality assurance at Smartlaunch.

Get Ahead Of The Game

At Smartlaunch, we believe that a positive customer experience is closely tied to the efficiency and effectiveness of your team. That’s why we have developed world-class management software to streamline your team’s workflows to improve your customers’ experience .