The Danish esports organisation Astralis will be opening a facility at Tivoli Gardens, in Copenhagen, Denmark. Located at the heart of Copenhagen, the facility is expected to open on the 1st of June, 2021, and will be accessible both from the street and the amusement park itself.
As part of the partnership between Astralis and the amusement park operator themselves, the facility aims to provide a deeper level of engagement for fans of the team.
The venue, which is described as the organisation’s first-ever flagship store, will play host to merchandise, gaming setups for over 130 people, VIP rooms, products from their partners, tournaments, viewing parties, and more.
The partnership is said to be scalable, allowing for further facilities to be opened in other locations should there be enough demand and this initiative proves to be successful.
The Astralis Flagship Store at Tivoli marks the first step in the company’s strategy to become a larger and more valuable part of the fan experience. Astralis wants to offer something that both hard core esports fans, gamers and a more casual audience will enjoy, and Astralis is extremely pleased to launch the strategy in a separate cooperation with the most iconic entertainment center in Denmark.