TikTok Collaborates with StarLeague for Esports Event

The short-form popular video platform TikTok has 800 million active users worldwide, and has grown massive in only the past few years. The app has now ventured into esports, and partnered with Collegiate StarLeague. Collegiate StarLeague is a college streaming site, where you can link your Twitch account and become one of CSL’s featured college […]

BMW Shifts Marketing Spend to Esports

The luxury German carmaker BMW is making a monumental shift in its global marketing budget with a move into esports that it hopes will lead to mind share among the next generation of consumers. BMW has formed partnerships with five gaming organizations such as Cloud9 (US), FunPlus Phoenix (China), Fnatic (UK), G2 Esports (Germany) and […]

Fnatic The Best CS:GO Team in The World

According to HLTV’s world rankings, Fnatic have become the best CS:GO team in the world. The Swedish powerhouse is now on top of the leaderboard after HLTV updated its ranking. Fnatic overtook Natus Vincere, who stayed at the top for almost two months following their IEM Katowice title in February. However, Na’Vi didn’t win the ESL Pro League […]