German car manufacturer BMW has struck a partnership with Rocket League developers Psyonix to celebrate the release of the new M240i model.
Psyonix has announced that the 2022 BMW M240i will be available in Rocket League from the 4th of November on all platforms, as part of a collaboration with BMW ahead of the vehicle’s launch date.
BMW will be the title sponsor for the second tournament in the Rocket League Championship Series (RLCS) 2021-22 European circuit, scheduled for the 5th to the 7th of November. The competition will have $100,000 on the line and feature 16 teams, including Evil Geniuses, BDS, FC Barcelona, and Endpoint.
The partnership will also see BMW sponsor a $25,000 freestyle tournament featuring 16 of the world’s best freestylers. The two-day competition will begin on the 4th of November and will conclude on the 7th of November after the second semi-final of the BMW Rocket League Open event.
Rocket League players will be able to get their hands on the new M240i on the 4th of November, before it is available to consumers in the real world. Until the 10th of November, the car will be available for 1100 credits. The vehicle will come with the BMW M240i Wheels, Thundernight Metallic Decal, United In Rivalry Animated Decal, Bavarian Hat Topper, and the BMW Player Banner.
In 2017, the BMW brand became the official partner of the League of Legends European Championship (LCS) Summer Finals in Paris. In 2020, it partnered with five of the biggest esports organisations in the world (Cloud9, Fnatic, FunPlus Phoenix, G2 Esports and T1) under the motto “United in Rivalry”.
Earlier in 2021, BMW added OG to their list of sponsored esports organisations, expanding the “United in Rivalry” campaign beyond League of Legends. The European organisation, known for their highly-successful Dota 2 team, were featured in Heroes of Rivalry, an eight-episode illustrated manga series depicting BMW’s esports partner teams.