Beijing-based semiconductor display maker BOE has built an immersive esports experience cabin at its headquarters at Hengtong International Business Park.
Known as “BBBBox” (BOE Big Best Box), from the 23rd of August to the 7th of September, the dedicated space will showcase the application of cutting-edge display technologies in esports that have been developed by BOE as well as its partners including Lenovo, Intel, Chinese e-commerce giant JD.com and smartphone maker OPPO.
Alongside the event kick-off, the electronics company also publicly revealed its esports ambition with the concept Best of Esports being at the core of the business strategy. This was coupled with the launch of the Honor of Kings Challenger Cup.
As esports continues to expand its foothold in China, generating a market value of 167.3 billion RMB ($24.38 billion) and engaging with more than 506 million players as of 2021, with post-90s and post-00s being the major consumers, it has also driven the demand for display technology to enable a better gaming experience for the savvy generations of players.
As a result of the esports phenomenon, BOE’s shipments of display products for gaming computers accounted for 39% of its total output in 2021 – the highest percentage amongst peers in the world, which also represents doubled growth year on year.
The latest move is a step by BOE to create a synergy between its niche in hardware development and content carried by video games, speeding up the penetration of esports.