Landsec and Invesco Real Estate have launched the leisure and entertainment company Gravity Active Entertainment within an 80,000 sq ft venue at Southside shopping centre in Wandsworth, London.
The new site is seeing further evolution of Gravity’s core offering of trampoline parks, with the incorporation of a 10-hole crazy golf experience, Japanese noodle restaurant, dedicated e-sports centre, and old-fashioned pub games.
Joining 16 sites in the UK and a franchise in the Middle East, Gravity Southside offers the first all-electric, multi-level go kart track in a UK high-street environment, and a first-of-its-kind bowling alley in the UK, with a choice of projected gaming images onto the alley to provide a wholly interactive experience.
The venue is family focused during the day, with live music and a high-end cocktail bar designed to attract a younger crowd from the evening through to closing time, offering an interactive experience for all.
Gravity is using new technology to create immersive experiences in strategically important locations in the centre of towns and cities that will attract new customers, increase footfall for landlords and breathe life back into the high street, replacing traditional shopping with fun and entertainment.
Gravity, a leisure and entertainment business, started as a trampoline park company in 2015, and has since expanded into entertainment concepts, helping to revitalise shopping centres and the high street across the UK. Southside’s joint owners, Landsec and Invesco Real Estate, have partnered with Gravity to redevelop the former Debenhams, as part of their strategy to redefine the destination’s offer and support the introduction of new and innovative concepts.