IBC has cooperated with esports specialists to create an immersive gaming zone at the 2023 show, offering visitors the opportunity to experiment with state-of-the-art production technology and experience competitions produced and streamed onsite.
IBC2023 will host a three-strand esports showcase over four days, 15th to 18th of September, with a dedicated zone on the show floor. The most advanced racing simulators will be used to capture gameplay and generate content that will be produced and played out for streams of the week-long competition.
The esports zone will host a series of presentations and panels on top gaming trends, new ways of merging the technology behind gaming and film, and advertising in-game. Three configurations – stadiums, smaller venues, and home-based production set-ups will all be covered by gaming experts. Focused tech tours, curated by industry specialists, will also be on offer. The tours will show esports organisations major production and delivery elements from across the supply chain such as distribution, streaming software, and studio graphics, that are featured at the event.
- Top gaming trends – Liam Deane, Principal Analyst for Gaming Tech, Omdia;
- From gaming to on-screen: The hiccups and highlights – Fireside chat with Helene Juguet, Managing Director, Ubisoft Film & Television Paris;
- How Unreal Engine technology is enabling filmmakers and game developers to blur the lines between gaming and film tec – HaZ Dulull, Producer at HaZAnimation;
- Opportunities for in-game advertising and how the industry’s key players are leveraging them to reach new markets – Panel moderated by Deane and featuring Funs Jacobs, Senior Director of Innovation, Media Monks.
Premium Pass holders will also have access to a roundtable discussion on gaming in the entertainment industry, and an exclusive report on the convergence of gaming and media, produced by OMDIA, Official Premium Research Partner.
Check out the full IBC2023 esports programme as well as registration here.