Tencent has reached a strategic partnership with the Olympic Council of Asia (OCA) and the Asian Electronic Sports Federation (AESF), the governing body for the sport in Asia, to jointly promote the development of esports.
The organisations will work together in cultural exchanges, technical personnel training, support in Asian competitions, digital sports research and other aspects, so as to jointly promote the development of Asian sports, encourage Asian youth to participate in sports activities, and to promote the standardized development of the esports industry in Asia.
Tencent’s technology and innovation will help OCA and AESF bring in new possibilities for the esports industry in Asia.
The companies will work together for the preparation and facilitation of esports in the upcoming 19th Asian Games Hangzhou 2022.
AESF and Tencent Esports are set to collaborate on a number of projects in the future. Alongside AESF, the entities will team up to organise events and provide educational experiences to players.
The Road to Asian Games (RDAG), an official esports program jointly created by the OCA and the AESF, will serve as a new platform for stakeholders to learn, share, and exchange information. The initiative is a start of creating a standardised system for esports events in Asia.
In 2022, the RDAG will lead to the Hangzhou Asian Games, scheduled to take place between the 10th and the 25th of September.