Universal Beijing Resort (UBR) has announced a long-term partnership with Tencent Interactive Entertainment Group (IEG) to integrate Tencent intellectual property (IP).
The Universal Beijing Resort is China’s first Universal theme park. It was recently confirmed that construction of Universal Beijing is moving full speed ahead, with the attractions on track to debut in May 2021.
As part of the long-term partnership, Tencent’s gaming intellectual property (IP) will be integrated into the entertainment experiences of Universal Beijing Resort.
Universal Beijing Resort (UBR) will feature Tencent Game’s most popular IP in seasonal events, offering an immersive entertainment experience.
UBR and Tencent’s seasonal events will include digital interaction, stage performances, and themed retail and F&B. UBR and Tencent may also launch offline esports events.
Universal Beijing Resort and Tencent IEG will feature multi-dimensional, cross-sector integration in gaming, esports, entertainment, technology and other fields, exploring new possibilities, while continuously expanding industry boundaries.
Universal Beijing Resort is made up of Universal Studios Beijing, Universal CityWalk Beijing, Universal Studios Grand Hotel and NUO Resort Hotel.
Gaming IP is a new trend for theme parks, with the Super Nintendo World expansion heading to Universal parks in Japan, Singapore California and Florida.
