A partnership between Krispy Kreme and Xbox in the UK has given birth to an Xbox-themed doughnut. The doughnut, called the Nexus Level, features powdered sugar and the classic Xbox “X” logo pattern.
The limited cream-filled treat will hit the shelves across UK stores on Monday, 2nd of August, and will run for a few weeks until Sunday, 22nd of August.
As part of the campaign, the Xbox On Twitch channel will livestream a special edition of their popular segment, “You Say, We Play” where viewers can interact with the hosts to gamify doughnuts and win prizes.
Fans who purchase Choose Your Own Dozen at Krispy Kreme Stores or a Sharer Dozen in grocery or service station cabinets will receive one month of Xbox Game Pass Ultimate complementary and a chance to win an Xbox Series S console. There will also be some surprise “drops” taking place throughout the summer.
For those struggling to get their hands on the brand new Xbox, the Krispy Kreme prize draw could be a good chance to snag one while spending a fraction of the money.
For further information on how you can get your hands on the new Krispy Kreme and Xbox doughnut and a chance to win an Xbox Series S Console, visit www.krispykreme.co.uk