ESL and DreamHack have announced that the two esports organisations have joined in a merger. Both were already subsidiaries under the Modern Times Group (MTG). They are now one organisation, with the rebranding of ESL Gaming.
While operations for both companies will now operate under ESL Gaming, DreamHack and ESL will remain as independent brands.
The new company structure is effective immediately, with Craig Levine and Ralf Reichert leading ESL Gaming as Co-CEOs. While the companies and their leadership structures have merged, the brands will continue to operate as they have – DreamHack festivals will remain under the DreamHack name, as will ESL competitions.
ESL Gaming state that esports and the gaming lifestyle, in general, serves more than 500 million esports enthusiasts, making it a multi-billion dollar industry, with 2,6 billion potential gamers to market to. With both DreamHack and ESL merging, ESL Gaming will be able to meet the magnitude of interests of the gaming community throughout the world.