The newly-formed Creative Media Authority (CMA) will play a key role in furthering Abu Dhabi’s strategy for the Culture and Creative Industries by creating a powerful alliance of interconnected creative domains.
As part of the DCT Abu Dhabi, the new entity is the latest milestone in the UAE’s USD 8 billion investment strategy to expand the entire Culture and Creative Industries (CCI). The establishment of the CMA is part of a 10-year investment strategy across Abu Dhabi by both the public and private sectors to develop the emirate’s culture and creative infrastructure.
The move brings the CCI industry under one umbrella, as DCT Abu Dhabi now consolidates Abu Dhabi’s multidisciplinary domains such as film and TV production, popular music, gaming and esports with cultural fields such as heritage, crafts and design, publishing, performing arts, and visual arts, as well as the Arabic Language Centre.
Following the issuance of a law by UAE President His Highness Sheikh Khalifa bin Zayed Al Nahyan, in his capacity as Ruler of Abu Dhabi, establishing the CMA, the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has launched the authority with a mission to accelerate the growth of Abu Dhabi’s multidisciplinary creative sector.
The new entity will also oversee a range of talent development programmes to nurture the next generation of skilled professionals working in sustainable creative careers, as well as grow the burgeoning gaming and esports sector in the emirate, and support and launch prizes that contribute to the development of media production and interactive media.