European esports organisation G2 Esports (G2), has announced Ralph Lauren as exclusive fashion outfitter to the G2 team, marking it the first time a luxury brand officially outfits an entire esports team on a long term basis.
Ralph Lauren will kit out G2’s players with their clothing and activate the partnership on digital platforms such as TikTok and Twitch.
To kick off the collaboration, G2 Esports’ League of Legends star Martin ‘Rekkles’ Larsson will star in the fashion company’s Wimbledon campaign, celebrating their 16th year of sponsoring the tennis championship.
This is the first move into esports for Ralph Lauren but they’re certainly no strangers to supporting sports teams and athletes, having already worked with the US Olympic and Paralympic teams, the US Open golf event, and the US Ryder Cup team.
G2 Esports have a number of prominent sponsors from outside of the esports industry, including the likes of BMW, Adidas, Red Bull, Domino’s Pizza, Mastercard and Betway.
While Ralph Lauren will provide clothing to the organisation as their exclusive fashion outfitter, Adidas is already the kit supplier for their official teamwear on match days.