The media market in the Middle East and North Africa (MENA) region is projected to grow from $17 billion in 2024 to $20.6 billion by 2028, at a Compound Annual Growth Rate (CAGR) of 4.9 per cent.
The Dubai Press Club has unveiled the Arab Media Outlook – Future Vision report, offering a comprehensive analysis of the media industry across the MENA region.
Gaming is the fastest-growing subsegment across the region, driven by rising consumer demand, expanded access to platforms, and growing interest in esports. From 2024 to 2028, all major MENA markets are expected to see consistent growth in gaming revenues.
Advertising remains the largest subsegment, accounting for 38 per cent of the market by 2028, followed by video, both of which are undergoing rapid digitalisation. Growth is being led by digital-first formats: internet advertising is expected to grow at a CAGR of 7.2 per cent, and gaming at 4.4 per cent, while traditional media show a decline. Over-The-Top (OTT) video and music streaming are scaling steadily, while podcasting and esports are emerging as new growth frontiers.
The report identifies the video subsegment as the most culturally influential, with OTT adoption rising across all markets. Traditional broadcast models are shifting toward hybrid broadcast-digital models.
Key enablers of sustained growth in the region are: modernised regulation, talent development, access to funding, world-class infrastructure and innovation and research and development (R&D). Key economies in the region are advancing media sector growth through streamlined licensing, updated ownership laws, and clear content classification systems that boost transparency and investor confidence. Funding access is expanding in the region, with major markets offering production incentives, early-stage investments, and grants to support local and international media projects.
Artificial intelligence is emerging as a game-changer across the media value chain—from content personalisation and automated news writing to immersive formats in gaming and advertising. While AI is opening new frontiers for monetisation and operational efficiency, the report also highlights regulatory and ethical challenges that must be addressed to ensure sustainable growth.
