Cryptocurrency is becoming more and more linked to esports in the form of sponsorships, teams issuing their own currencies, and even crypto games. And, according to a recent survey, the number of esports fans buying cryptocurrency has increased this year.
Recent polls by YouGov state that esports fans in the UK who intend to buy cryptocurrency have risen dramatically in the last year. Esports fans in the UK are much more likely to be willing to cease using fiat and switch to crypto altogether. That’s 37% of esports fans versus only 6% of the general population. That is a huge shift in perception in only 12 months.
In terms of the general public, this rise hasn’t been quite as sharp. For seeing crypto as the future of finance, 52% of esports fans are in agreement and only 18% of the general population are. All these facts show that esports fans are considerably more favorable to cryptocurrency than the general public.
The fact that esports fans are more likely to purchase crypto than the general public is encouraging for the increasing number of teams and other companies working on cryptocurrency projects and sponsorships.
The rise of play-to-earn and crypto gaming has made an overall pull on gamers toward all crypto related products. An estimated 300 million big esports audience, most of whom are gamers themselves, are causing a massive quake in the crypto world. With both industries seeing growth this year, the sale of tokens and gaming NFTs may see unprecedented changes in value.
Research firm L’Atelier said trading in NFTs hit $17.6 billion last year, reflecting a 21,000% surge from 2020’s total of $82 million. Both the US and China are seeing a sharp rise in interest despite regulatory uncertainty. While esports collectibles are still only a fraction of this market, there is growth across the board aligning with all the data that esports fans are buying into cryptocurrencies and blockchain technologies en masse.