Fashion designer Heron Preston has joined global esports organisation Gen.G as an executive brand advisor – focusing his efforts on further shaping the brand and amplifying gaming to a new fanbase; including specialized design and broader creative counsel.
Preston is best known for his international fashion label, his innovative, sustainable designs and his highly anticipated brand collaborations. As part of Preston’s role, he will be leading design efforts around limited edition items for Gen.G’s League of Legends team.
Gen.G, in collaborating with Heron Preston, joins a long list of cultural icons and brands that have worked with the designer, including: Kanye West and the Yeezy brand, Virgil Abloh and their co-founded Been Trill label, Carhartt, the NYC Department of Sanitation, Hewlett-Packard and NASA.
Preston’s current designs can be found on his e-commerce platform HPC Trading Co., next to curated collections of art, music and fashion. In addition to his work in the fashion industry, Preston is a professional DJ, performing at events like Coachella, Art Basel and Ultra Music Festival.
