Modeling agency Ford Models has officially announced the creation and launch of a division that is exclusively dedicated to esports and gaming.
Ford Models President Decio Restelli Ribiero has added to the company’s expansion with the creation of a new “Esports and Gaming” division under its existing Ford Digital platform. The new division will be directed by long-time entertainment and esports and gaming attorney, Justin M. Jacobson, who will act as manager, Ford Esports & Gaming.
“With the creation of this new division at Ford, we are carefully selecting professional gamers, content creators, coaches, influencers and other talent who are dynamic and multi-faceted with strong personal brand potential, in addition to being at the top of their respective fields” Justin M. Jacobson, director of the new division, said in a statement.
“By reaching new audiences, demographics, talent and client categories, particularly in the coveted gaming and tech segments, we can deliver greater value for our talent and clients and ultimately greater value for Ford Models, reinforcing our position as a leading global talent management platform” Decio Restelli Ribiero, President of Ford Models said in a statement.
Along with the expansion, Ford has signed New York Hip Hop station Hot 97’s & Logitech G’s own iconic gaming media personality, Gerald “HipHopGamer” Williams, and the first ESPN Esports ESPY winner, Timothy “oLarry” Anselimo.