Dubai-based esports organisation Galaxy Racer has announced a partnership with Pakistan’s Special Technology Zones Authority (STZA), a new government initiative that encourages foreign technology companies to invest in Pakistan
Galaxy Racer is the first esports company to invest in the initiative. The organisation has also revealed that it will host a $100,000 esports tournament in Pakistan, which is said to be the largest in the country’s history.
Scheduled to commence in December 2021, the tournament will include esports titles such as Tekken, PUBGM and FIFA. A gaming festival and a dedicated influencer conference are also expected to be included in the televised event.
Fakhr-e-Alam, CEO of Galaxy Racer Pakistan commented: “This is the beginning of esports and influencer marketing in Pakistan. We are all set to take Pakistani gamers and influencers to the rest of the world. With a vibrant youth and huge digital growth, we will see a massive paradigm shift in gaming and content consumption in Pakistan.”
In the release, Galaxy Racer highlighted that the rise of mobile games makes developing countries excellent markets for esports. As a result, Pakistan, with its reported 100 million broadband subscribers, is seen as a potential area of growth for Galaxy Racer.
Galaxy Racer has been involved with Pakistani esports prior to this development as well. The company hosted a Fortnite tournament in January 2021 with prize money of $10,000. This was the largest prize pool featured in the history of Pakistani esports.
Last month, Galaxy Racer also entered a partnership with Abu-Dhabi-based organisation Team Nigma which caused the company to change its name to Nigma Galaxy.