The multinational organization Gen.G has partnered with the premier German sports brand Puma. This deal will see Gen.G and Puma creating new merchandise for Gen.G’s esports teams, and content creators. They are also planning various other collaborations.
Puma joins a long list of brands that are currently partnering with Gen.G, such as McDonald’s, Logitech, Bumble, University of Kentucky, Eastern Michigan University, Han Sung Motor, and Silicon Valley bank, to name a few.
This is not the first time Puma collaborates with an esports organization. Earlier, they have partnered with Cloud9’s League of Legends team in North America, which was extended to last several years.