Guild Esports, the organisation backed by David Beckham, has announced it has signed a 10-year property lease for the creation of its global esports Guild Academy and corporate headquarters in London’s Shoreditch area.
Set to be located in the Shoreditch area of London, the facility is slated to be 9,831 square feet in size, and will serve as the organisation’s head office and central hub for its esports and Guild Academy stars, when it opens in the second quarter of 2022.
The facility will provide a state-of-the-art physical space for the Guild Academy to complement and support its online training portal for budding esports stars and players.
The premises will also act as a head office for Guild and a central hub for its global operations.
Modelled partly on the football academies set up by leading Premier League clubs, the Guild Academy will include esports training rooms, equipment, and gaming spaces. There will also be a specialist fitness training physio and psyche room to support the mental and physical wellbeing of Guild’s pro and upcoming players.
The HQ will house a content and editing suite, plus streaming rooms. There will also be a partner activation area and a Guild merchandise shop at high street level.