Renowned clothing company Levi’s has made its first step into esports by partnering with Prime League. Prime League is the DACH region’s (Germany, Austria and Switzerland) League of Legend’s competition.
Levi’s has launched the “Esports Collective supported by Levi’s”, made to bring the esports community together and integrate fashion into the esports business.
Details surrounding the partnership has yet to be released, and further statements will be released at a later date. What we know so far is that they will be working together mostly on digital activation.