Logitech has launched an all-new G Color Collection of products.
The collection features a selection of new, colorful keyboards, mice, and headsets. The new line is dedicated to bringing a bright, fun color palette to Logitech’s already stellar gaming products. All of the new products come in white, black, purple, and blue and will feature full RGB LED lighting support.
Logitech has recognized that there are plenty of gamers out there who want to buy pretty accessories. A new line from Logitech G, the company’s gaming arm, branches away from the usual hard-edged, neon-tinged colorways of gamer gear and into pastel and jewel tones. The new Color Collection includes a new lightweight wireless headset which comes in lilac, blue, black, or white. Logitech is also adding blue and lilac versions of its G203 wired gaming mouse and G305 wireless gaming mouse. A white version of the G915 wireless tenkeyless keyboard rounds out the collection.
Logitech’s stated aim in creating this new line is to celebrate self-expression and the fun side of gaming. The idea of expressing oneself through gear isn’t a new one, but for years there was really only one personality that gaming gear seemed to cater to: the stereotypical gamer.
But as video games are increasingly recognized as a part of mainstream pop culture, stereotypes around gamers have mostly disappeared. Products reflecting that change, however, have been slower going.