One of the world’s oldest and best-known esports teams has revealed an all-new identity, courtesy of a bold and beautiful rebrand – one it hopes will make the company stand out from a crowd that’s more competitive than ever.
The Swedish squad’s year-long quest has been to create a visual design and a storyline that will live on for years to come, and compete in an industry filled with teams – such as G2 Esports, which recently announced a clothing partnership with Adidas – that are increasingly realizing the need to make a mark in more ways than simply winning tournaments.
These are the three major changes for Ninjas in Pyjamas’ look:
- Replacing the original team colors (black, white, and gold) with neon yellow, black, and grey,
- The modernization of the NIP logo, which depicts a shuriken, now incorporates the Japanese word Nin to push purpose and identity, and
- A new typeface and art style, inspired by katakana and traditional Japanese emblems, through which they hope to show the ambition and audacity of the organisation.
The rebrand is being rolled out across new lifestyle collections comprising clothes and merchandise, designed to embody the feeling and values of being a Ninja.
Founded in 2000, NIP rose to prominence with its Counter-Strike teams, and would later go on to replicate its form 13 years later when its debut roster in CS:GO dominated the game’s early competitions in 2013. Today, Ninjas in Pyjamas is perhaps best-known for its highly successful Rainbow Six Siege squad; it also dukes it out in CS:GO, Valorant, and FIFA.