Entertainment company Waverider has announced that it has joined forces with Galaxy Racer (GXR), a leading Dubai-based esports organisation, to organise the inaugural edition of POPC Live! in Dubai.
To be held in March 2022, the Middle East’s biggest esports, comics and YouTubers’ pop culture festival will feature five days of groundbreaking experiences and unique activities organised for the first time in the region.
The festival is being supported by Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), as part of its vision to transform Dubai into a creative space and showcase the city as a leading destination for culture, innovation and talent.
Some of the world’s most prominent celebrities will attend the event, which will see an expansive esports zone set up, tournaments featuring the biggest names in the gaming and entertainment industry, along with pop culture panels, workshops, conferences and concerts.
POPC Live! is set to welcome leading developers, publishers and esports teams to Dubai. Visitors will have an exceptional opportunity to network with international social media stars and industry leaders.
Highlights of the event include PUBG Mobile, League of Legends and DOTA 2 tournaments hosted at the festival’s esports zone. Top international teams will compete at the tournaments to win millions of dirhams in prize money. The zone will also host the Girlgamer World Finals as well as several community tournaments hosted by Galaxy Racer that will be open to the public.