The metaverse is an alternative reality, a wholly digitised universe that links all people, objects and things together and where individuals can interact with all aspects of the metaverse by using different forms of technology. The things you can win and own in the metaverse will transcend the digital and have meaning and value within the real world too.
It is the total immersion of the self within a digitised universe in which we can value things, manipulate objects and interact with others regardless of where that person is physically in the world, that makes the metaverse so different and such an appealing goal for so many tech companies.
Not only will players and viewers gain a more immersive experience (the feeling of actually being there to watch, or competing from a first-person perspective), but by the integration of ecommerce and the proliferation of Non-Fungible Tokens (NFTs) and other collectables in the metaverse, people will be able to interact with and support their favourites idols and players in new ways.
The ultimate aim is to allow gamers to feel as if they are part of a real game, albeit digitised and for those watching on, to be able to feel as if they are in the crowd at the event and able to interact with others in the audience and with vendors at the virtual-stadium, as they would in the real world. As VR and AR equipment improves and develops, this will blur the lines between the metaverse and reality even further.
One example of the metaverse immersion into esports is the recent announcement made by video game studio Dubit. Dubit has raised $8m in funding to launch the first esports league in the metaverse. As a result, the studio will host esports tournaments through the online game platform Roblox. This will enable Dubit to expand its presence by launching the Metaverse Gaming League (MGL). According to the release, the league will initially host Roblox events before expanding into other titles such as Minecraft.
The MGL is currently in beta and hosts regular esports events across multiple games in Roblox. Having collaborated with the likes of Disney and social media platform Facebook, the newly-formed esports league will also host branded events alongside its range of tournaments.