100 Thieves Collaborate with Gucci

100 Thieves Collaborate with Gucci

Esports and entertainment company 100 Thieves has announced its first collaboration with luxury brand Gucci.

100 Thieves has prided itself on becoming an apparel and entertainment brand within esports. They’ve accomplished this by having a successful apparel line while hiring content creators and top-tier esports teams.

The luxury tagline is being taken to new heights with their recent announcement of the collaboration. Gucci is a luxury fashion house based in Florence, Italy. Its product lines include handbags, footwear, accessories, makeup and fragrances. The announcement video featured both 100 Thieves Co-owners Rachell “Valkyrae” Hofstetter and Jack “Courage” Dunlop. Alongside the co-owners were two professionals who have become household names with the 100 Thieves brand: Kim “Ssumday” Chan-ho and Kenneth “Kenny” Williams. The League of Legends and Call of Duty professional can be seen playing an old-school arcade game in the opening of the video.

The 100 Thieves collaboration is dropping on the 19th of July on the Gucci website. On the website, Gucci has a quote concerning the collaboration: “Drawing on the shared values of freedom and self-expression, the House unveils its latest foray into the world of esports through a collaboration with 100 Thieves – a Los Angeles-based brand of apparel, lifestyle and gaming.”

For those who have a My Gucci account, which can be obtained by logging in with any email, the collaboration will be revealed on Monday, 19th of July. Fans can sign up for an account on the Gucci website.

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