Pinnacle Solution, the B2B subsidiary of the Pinnacle.com online sportsbook, has announced the signing of a deal that will see it provide its services to Danske Spil, the Danish national lottery.
Pinnacle Solution secures its biggest esports partnership to date, announcing Denmark’s state-owned lottery operator Danske Spil as a new client of its full suite esports wagering platform. Pinnacle Solution will now supply its esports product to the lottery operator.
The deal is expected to act as a catalyst for Pinnacle Solution, with it being anticipated that collaborations similar to the one struck with Danske Spil are now not too far away. The announcement marks its official arrival into the European market and represents a major milestone in its growth.
Danske Spil moves to advance its esports wagering capacities, servicing Denmark’s fastest growing sports segment and further attracting new audiences.
Confirming the partnership, Danske Spil underlined the notable growth trajectory of esports markets under national lockdown, a circumstance which magnified the benefits esports wagering offered to its business.
