The Counter-Strike: Global Offensive tournament organiser, BLAST Premier has signed a partnership deal with A.P. Moller – Maersk, the first long-term esports deal that the logistics company has ever signed.
BLAST Premier and A.P. Moller – Maersk will look to use the partnership to bring fans closer to esports through integrated digital campaigns and an MVP activation and broadcast segment. Bringing on board a non-endemic brand such as Maersk is testament to the value partners outside of the gaming and esports space equate to teaming up with BLAST Premier.
A.P. Moller – Maersk is an integrated container logistics company working to connect and simplify its customers’ supply chains. As the global leader in shipping services, the company operates in 130 countries and employs roughly 93,000 people.
Maersk will become a sponsor of BLAST CS:GO events for the remainder of the 2022 season, and Maersk branding will be featured on BLAST Premier’s digital and physical assets.
BLAST Premier is a global Counter-Strike tournament series, hosting the best players and teams, offering opportunities to regions across the globe and crowning the world champions of CS:GO. Up to 32 of the world’s best teams take part in the seven BLAST Premier events across the year with a combined prize pool of $2,475,000 on the line.
The deal will see Maersk’s branding feature across BLAST Premier digital and physical assets, including the remaining six events of the year: Spring Showdown (27 April – 5 May) and Final (15-19 June), Fall Groups (19-28 August), Showdown (19-23 October) and Final (23-27 November) and World Final (14-18 December).