Ukrainian esports organisation Natus Vincere has partnered with Chinese streaming service Huya.
Huya is a leading streaming service in China with a large and active gaming audience. As pioneers and undisputed market leaders, Huya is expanding its presence far beyond China, bringing more and more popular esports clubs to the platform.
On the official website, Natus Vincere has announced the signing of a partnership agreement with the leading Chinese streaming service Huya. The agreement is for two years, will be valid in China and, at the moment, applies only to CS:GO rosters.
Access to the Chinese market is important for any esports organisation looking to increase their presence in Asia. Partnering with Huya gives Natus Vincere the access they wouldn’t otherwise have with Twitch being banned in China.
The streaming agreement will see Na’Vi’s CS:GO player streams broadcast to Chinese audiences for the next two years.