Drive-in esports arenas may be the next attraction in the coronavirus era.
Real estate investment company Horizon Group Properties has entered a partnership with esports analytical company Harena Data LLC to open several esports drive-in arenas in the US.
In a world of changing retail, the goal in facilitating this partnership is to bring entertainment for consumers that are seeking new forms of traveling to the mall. The drive-in esports experience will initially be located at Horizon-owned malls in the following cities:
- Louisville, Ky.
- Gettysburg, Pa.
- El Paso, Texas
- Laredo, Texas
Mirrored after the classic drive-thru cinemas which became hugely popular in America back in the ’50s and ’60s, the drive-in esports arenas are set to allow esports fans to reconnect with their passion in a way that’s safe and promotes social distancing.