As the popularity of esports continues to grow, it is becoming increasingly important to encourage diversity and inclusivity in the industry, particularly in terms of gender. Promoting gender diversity in the industry can help to break down barriers and create a more inclusive environment for everyone.
Women make up a significant portion of the gaming market, and by tapping into this market, esports organisations and companies can reach a wider audience and increase their revenue streams.
Also, having more females involved in esports can help to address some of the toxic behaviors and attitudes that have plagued the industry in the past. Promoting gender diversity and inclusion can help to create a more welcoming and supportive community.
There are clear financial incentives for esports organisations to lean into female esports. Creating more opportunities for women to compete is a reward in itself, but many of these companies are beleaguered by investors clamoring for profitability, and they rarely take an action unless they can benefit monetarily from it. Brand partnerships are still the primary source of revenue for most esports organisations, and female esports teams represent new inventory for a spread of women-focused potential sponsors.
FIFAe (the esports branch of football governing body FIFA) has announced that it is launching a new inclusivity program for women. This program is called FAMEHERGAME and it aims to increase women’s participation in FIFAe and esports. This program is the latest of many efforts to create more opportunities for women and marginalized gender folks in esports.