League of Legends Esports Partners With Spotify

League of Legends Esports Partners With Spotify

The multiplayer online battle arena (MOBA) League of Legends is the most popular and largest esport in the world. In addition to playing, a large amount of fans are also streaming. There is an official League of Legends soundtrack on Spotify, which has garnered a whopping 4.8 million listeners. This has fuelled the esports company and music provider to join forces and enter a multi-year partnership.

Riot Games has partnered with Spotify to make them the official streaming partner for League of Legends esports. It is based around three events; the annual Worlds Championship, All Start Events, and Mid-Season Invitationals.

Spotify is set to launch a new music hub with curated playlists specifically for the LoL events, develop podcasts, and offer behind-the-scenes coverage of the official anthem of the LoL Worlds championship.

This content creation is seen as immensely helpful for the LoL branding, as music is a powerful storytelling mechanism for esports brands and gaming. The right type of music is essential to entertainment.

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