Southeast Asian esports organisation Mineski Global has undergone a rebranding, uniting all of its assets with a uniformed and disciplined brand architecture. This spans all of its media platforms, audiences and geographies.
A pioneer in the gaming industry, Mineski Global is the largest esports organisation in Southeast Asia. Established in 2004 in the Philippines, the company has levelled up from a popular internet café based in Manila, to a globally respected esports and games company, with teams in the Philippines, Thailand and Indonesia, and plans to expand globally.
The Mineski identity will now operate under Mineski Global which is then split into Mineski Philippines, Indonesia, and Thailand based on the regions in which they currently operate.
Mineski operates in four primary fields:
- Mineski Infinity – A chain of over 100 gaming cafes across SEA.
- Mineski.net – A Southeast Asia focused esports content portal.
- Mineski Pro Team – The competitive arm of the organisation which fields rosters in titles such as Dota 2, League of Legends and Counter-Strike.
- MET Events – Organising and operating tournaments and broadcasts.
