French company Gameloft for brands, and Vivendi brand marketing have collaborated to produce a report on what gamers expect from brands, and gamer consumer habits.
The Vivendi report states that:
- One in two consumers worldwide play video games at least once a month, one in four every day. More than half of the gaming population is over 36.
- Women now account for more than half of the gamers’ community.
- Gamers are consumer activists: 58% of gamers say they prefer to buy from brands with a purpose other than just profits (51% for Non-gamers).
- Gamers have expectations from brands: 44% of the content provided by brands is not meaningful to them.
To summarize, the report shows that consumers expect specific things from brands, such as being socially responsible, and produce inspiring and creative content.